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  "If your life insurance payouts don't happen (before they become more expensive to keep), then the company is more profitable. And all this they do by changing your behaviour, getting you to raise your heart rate 5 or so times a week, drive better and eat better. It seems so simple, and with all … Continue reading Get Active

Blood, sweat, tears and a dash of Gore

"A pretty recent development and the announcement of the "Vitality Active Rewards with Apple Watch" will be launched across the Vitality network. Applications will be able to measure your patterns. Discovery is one of the very few companies that I think has used behavioural economics to monetise their business and morph their business model to … Continue reading Blood, sweat, tears and a dash of Gore